-
Big O Tires Named #1 in Wheels and Tire Category for Fourth Consecutive Year in Entrepreneur Magazine’s 2026 Franchise 500® Ranking
Wed, 14 Jan 2026 18:10:41 +0000TBC Corporation, a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, announced today that its subsidiary, Big O Tires, has been named number one in Entrepreneur Magazine’s Wheels and Tires category for the fourth consecutive year, as part of the magazine’s annual […]
The post Big O Tires Named #1 in Wheels and Tire Category for Fourth Consecutive Year in Entrepreneur Magazine’s 2026 Franchise 500® Ranking appeared first on Traction News.
Read more » -
Firestone Launches Next-Generation Firehawk INDY 500 V2 Ultra-High Performance Summer Tire for Sports Cars
Tue, 13 Jan 2026 22:26:39 +0000Firestone, a subsidiary of Bridgestone Americas (Bridgestone), has announced the debut of the new Firestone Firehawk INDY 500 V2 tire, built to take the excitement synonymous with the Firehawk name to the next level. Firestone has made several enhancements to the first Firehawk INDY 500 and introduced a new tread pattern powered by ENLITEN™ technology, […]
The post Firestone Launches Next-Generation Firehawk INDY 500 V2 Ultra-High Performance Summer Tire for Sports Cars appeared first on Traction News.
Read more » -
American Tire Distributors Enhanced Loyalty Program Reaffirms Strong Commitment to Dealer Partners Through Enhanced Rewards Supporting Dealer Growth
Tue, 13 Jan 2026 19:40:02 +0000New 2026 enhancements also include expanded Commercial Flex Program American Tire Distributors (ATD), one of the largest independent suppliers to the replacement tire market, reaffirmed its commitment to delivering unmatched value and service to its dealer partners today with the launch of its enhanced Customer Loyalty Program. This simplified, growth-focused rewards platform offers greater value, […]
The post American Tire Distributors Enhanced Loyalty Program Reaffirms Strong Commitment to Dealer Partners Through Enhanced Rewards Supporting Dealer Growth appeared first on Traction News.
Read more » -
What Tire Dealers Need to Know About Data Privacy, Cookies, and Customer Tracking
Mon, 12 Jan 2026 08:04:56 +0000As more tire dealers move their businesses online, they are collecting more customer data than ever before – often without realizing the legal and financial risk this creates. Every time a customer visits a tire dealer’s website, books a fitting, requests a quote, or checks inventory, they leave behind a trail of personal data: names, […]
The post What Tire Dealers Need to Know About Data Privacy, Cookies, and Customer Tracking appeared first on Traction News.
Read more » -
Yokohama Rubber’s BluEarth-Es ES32 Tires Coming Factory-Equipped on the Suzuki Wagon R
Fri, 09 Jan 2026 18:46:53 +0000The Yokohama Rubber Co., Ltd., recently announced that it is supplying its BluEarth-Es ES32 tires as original equipment (OE) to Suzuki Motor Corporation for use on the automaker’s mini-vehicle, Wagon R, which was launched in Japan in December 2025 after undergoing a minor model change. The Wagon R is being equipped with 165/55R15 75V size […]
The post Yokohama Rubber’s BluEarth-Es ES32 Tires Coming Factory-Equipped on the Suzuki Wagon R appeared first on Traction News.
Read more » -
SEMA Mourns Passing of Rep. Doug LaMalfa
Fri, 09 Jan 2026 18:31:19 +0000The Specialty Equipment Market Association (SEMA) is mourning the passing of Rep. Doug LaMalfa, R-Calif., a lifelong automotive enthusiast and champion of the aftermarket industry and the millions of Americans who love to modify and customize their vehicles. As co-chair of the bipartisan Congressional Automotive Performance and Motorsports Caucus, LaMalfa fought on behalf of those […]
The post SEMA Mourns Passing of Rep. Doug LaMalfa appeared first on Traction News.
Read more » -
Hankook Tire Opens New Onsite Health Clinic for Employees and Their Families at Tennessee Plant
Fri, 09 Jan 2026 18:13:45 +0000New Hankook Tire Clinic Powered by Evernorth offers convenient primary and preventive care at the Clarksville, Tenn. manufacturing plant Onsite clinic provides low- or no-cost access for eligible employees, spouses and dependents, including in-person and virtual visits Investment reinforces Hankook Tire’s commitment to the health and well-being of its workforce in the Clarksville community Hankook […]
The post Hankook Tire Opens New Onsite Health Clinic for Employees and Their Families at Tennessee Plant appeared first on Traction News.
Read more » -
Yokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Toyota’s New RAV4
Thu, 08 Jan 2026 05:33:16 +0000The Yokohama Rubber Co., Ltd., recently announced that it is supplying its ADVAN V61 tires as original equipment (OE) to Toyota Motor Corporation for use on the automaker’s new hybrid SUV, the RAV4, sales of which was launched worldwide in December 2025*. The tire sizes are 235/65R17 104H and 235/60R18 103H. *The ADVAN V61 tires […]
The post Yokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Toyota’s New RAV4 appeared first on Traction News.
Read more » -
SEMA Issues Call for Speakers for 2026 SEMA Show
Thu, 08 Jan 2026 03:56:49 +0000Organizers are seeking experts who can present new ideas, technologies, and expertise during education sessions. SEMA has issued a call for speakers for the 2026 SEMA Show, taking place Nov. 3-6, 2026, in Las Vegas. Organizers are seeking experts who can present new ideas, trends, technologies, and expertise at sessions that will help industry members […]
The post SEMA Issues Call for Speakers for 2026 SEMA Show appeared first on Traction News.
Read more » -
AACF Invites Nominations for the Humanitarian Award Sponsored by NEXUS North America
Wed, 07 Jan 2026 16:27:22 +0000Recognizing Compassion, Leadership & Community Impact The Automotive Aftermarket Charitable Foundation (AACF), a 501(c)(3) organization supporting individuals and families in the aftermarket during times of great hardship, is pleased to announce that applications for the AACF Humanitarian Award are now open. Submissions will be accepted through March 1, 2026. AACF invites our Aftermarket industry to […]
The post AACF Invites Nominations for the Humanitarian Award Sponsored by NEXUS North America appeared first on Traction News.
Read more »